Google still keeping its commitment of quality search results has released Panda 4.0 and Google payday loan 2.0 to scrape the websites with thin quality content trash spam sites respectively. Despite the earlier statement of no further announcements (as the new updates will be embed in algorithms and rolled), gracious tweet from Matt Cutts announced the new update to the world wide web on May 21, 2014. Two algorithm-updates hitting the SERPs at the same time, again as per pervious announcements, was not anticipated.
Google has floated several quality guidelines and algorithms updates since Feb 2011 baptized as Google Panda, Penguin, Hummingbird or Payday loan. The mixed effect of Google Panda 4.0 clubbed with Google Payday loan 2.0. initially had baffled the SEO world to anticipate it as a new Penguin update. The confusion was being caused by attack on the high spam content websites.
Experts watch: whenever an update is rolled out, all personal related to online business and marketing watch with their eyes wide open to understand the new permutations and combinations. Though both Panda and Payday loan updates are absolutely diverse and unrelated however, they have affected some website at the same time. The sites that have been affected with the combination of both these updates will need some serious fixing and assistance of experienced SEO experts. Analyzing the blended changes will not be an easy task for the webmasters either.
Payday – Loans 2.0 is mainly link-based. It concentrates on keywords linked with CPC and high search volumes. It is anticipated that the SERPs of such links and keywords would be too high.However, the figure quoted by Matt Cutts for US sites was merely 0.03%.
Google Panda, initially termed as ‘Farmer Update’ and first released in Feb 2011 only in US was implemented globally in August in the same year. The fourth updated version of Panda is stated to have affected 7.5% of the English web sites search queries alone. The affect of vernacular SERPs has yet not been decoded. Google search engine provides answers to nearly 13 billion searches per month. Thus, the impact on the listing on results will be quite intensely moving.
Panda 4.0 is being recognized as a soft and delicate update though is being ruled as a significant one. It is anticipated that this new algorithm will set tone for the future algorithm updates. Google Panda is focused on quality content on sites and aims at listing only the best, believable, shareable and updated content being listed as search results.
The bottom line: Sites like globalpost.com have been hit by more than 75% and the famous ask.com by more than 50%. On the other hand, sites like emedicinehealth.com and zimbio.com have gained by over 500%. Thus, content of the site is not the only quality-affecting factor; the sites need an absolute audit and for links management and maximization of the SEO benefits.
Google has proved: The search engines and search dynamics are not static. There is significant amount of change that keeps taking place on continuous basis. The web masters and digital marketing experts will need to work in close association of SEO experts to keep performance of search marketing optimized.
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